PromptDNA goes live

The domain went up around March 30. The product went live at 1:30 in the morning on April 1, 2025. Late enough that nobody was awake to talk him out of it.

PromptDNA was the first thing he built in the AI era. Not a client project. His own.

The name tells you what he was after. Everybody was writing prompts. Almost nobody was asking what a prompt is made of — which parts you can name, measure, and reuse so that a good result stops being luck and starts being a recipe.

Nine days later he sat in front of a camera and named the parts. Data. Instructions. Context. Examples. DICE.

Four letters, and the whole framework fits in your hand. That is why it stuck. He had spent two decades writing procedures nobody finished reading, and here was a procedure short enough that anybody would.

Then, mid-explanation, he said something offhand. The real unlock, he said, would be an agent that ingests your journals and gives AI your whole life as context. Not a better prompt. A machine that already knows you.

He was describing this. All of it — the entries, the connected dots, the whole system he would spend the following year building. He said it out loud, on camera, and then moved on to the next thought, because he had no idea he had just read his own future into the record.

The framework kept growing after he named it. DICE became DIIICE as the missing inputs revealed themselves in practice. The shape held from the first day, and it holds now.

That is the pattern with him. He names the thing years before he can build it, forgets he named it, builds it anyway, and finds the receipt later.